Instant decision
Fast automated personalised finance quotes and budget feedback in seconds rather than hours or days.
Case study narrative
Making car finance feel faster, clearer and more trustworthy.
The strongest version of this case study is not a gallery of app screens. It is a product story about reducing uncertainty in a high-trust finance journey: helping customers search, apply, verify details, understand status and manage their loan with confidence.
01 / Problem
The used car market had lost user confidence.
Buyers had lost confidence in used-car purchasing, and finance often appeared as the final, stressful piece of the car-buying puzzle.
The challenge was to make searching for and financing a car feel seamless and frictionless, while still respecting the seriousness of a financial decision.
Role
UX Designer
Scope
Product strategy · UX/UI · Interaction design · Research
Team
1x iOS Dev · 1x Android Dev · PM · BA
02 / Product vision
Define the features that would create speed and trust.
The product vision focused on four capabilities that could move the experience from a slow finance process to a clearer mobile journey.
Verification
In-app ID verification and acceptance to reduce uncertainty in the application journey.
Communication
Document scanning and upload support to make evidence submission feel more direct.
Intelligent search
Search that surfaces quality checked, approved vehicles rather than overwhelming the user.
03 / Research
Find friction in the existing finance journey.
Research focused on the existing Oodle finance application form, with the goal of understanding the current flow and identifying where users became uncertain or confused.
- Understand the current user flow.
- Reveal friction points and confusing experiences.
- Assess whether the language was clear.
- Gather feedback on what users valued most and least.
04 / User flow
Map the verification checks overhaul before designing screens.
The verification checks overhaul is the strongest systems-thinking artefact in the case study. It maps the journey from splash screen and sign-in through proof upload, scan proof, verification checks and dashboard task updates.
05 / UI design
Turn the finance process into a clearer final experience.
The final UI work focused on a simplified finance form, an intuitive loan dashboard and clearer filter-and-sort patterns. The design intent was to make progress, status and next actions easier to understand.
Simplified finance form
A step-by-step progress structure made the application feel easier to complete.
Loan dashboard
A clear account view helped customers understand loan status, next payment and key details.
Filter and sort
Filtering and matching helped users narrow the market without feeling overloaded.
06 / Car search
Make discovery feel informed, not overwhelming.
The car search engine presented vehicle information and specifications so customers could make more informed buying decisions.
Browse, car details and overview screens helped turn a complex market into a more structured comparison experience.
07 / Help me choose
Guide users toward quality approved cars.
The Help me choose flow used filtering and sorting to help users find cars that matched their needs, with cost, specification, type and feature controls.
08 / Secure access
Support account access without losing user trust.
Secure sign-in and registration were part of the product experience, not a separate edge case. In a finance context, account access needs to feel safe, understandable and recoverable.
The secure access screens supported email verification, application lookup and clear recovery actions for users who could not be recognised.
09 / Takeaway
Finance UX succeeds when users know where they stand.
The value of the work was not only polished mobile UI. It was reducing uncertainty across a high-trust journey by helping users understand what is happening, what is required and what comes next.