Senior Product Designer · 13+ years

Designing clarity for complex enterprise, SaaS and B2C products.

I help teams turn ambiguous product problems into clear, usable and scalable experiences across workflow automation, mobile finance, customer feedback platforms and AI-assisted systems.

Experience proof

Teams and brands I’ve contributed to

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01 / Selected Work

Selected case studies showing how I turn complex product problems into clearer user experiences.

Enterprise SaaS · Workflow automation · Technical users

ScriptRunner Connect / Stitch-It

Redesigning a complex workflow-builder so technical users could configure, validate and deploy automations with more confidence.

  • Complex workflows
  • Enterprise UX
  • Systems thinking
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Mobile finance · B2C · Trust and conversion

Oodle Finance App

Improving a finance application journey where speed, clarity and reassurance shape user trust and completion.

  • Mobile UX
  • Fintech
  • Decision journeys
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Consumer research · Video feedback · Paid participation

Influence App

Turning feedback loops, survey clarity and reward mechanics into a more usable participation experience.

  • B2C UX
  • Research loops
  • Engagement
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02 / Capabilities

What hiring teams should actually take away.

01

Complex workflow design

Turning multi-step systems, dependencies and technical logic into understandable user journeys.

02

Product discovery and strategy

Framing problems, mapping evidence, identifying assumptions and aligning teams before design execution.

03

End-to-end UX/UI delivery

Moving from ambiguity to flows, prototypes, polished interface design and implementation-ready detail.

04

Cross-functional collaboration

Working with PMs, engineers, data, research, clients and stakeholders to make decisions stick.

05

AI-assisted product thinking

Designing AI as support for clarity, monitoring, decision-making and human oversight — not gimmicks.

06

Design systems and craft

Creating reusable interface patterns, visual hierarchy and product experiences that feel coherent at scale.

03 / Portfolio Guide

Find the strongest proof for your role.

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04 / About

A senior designer for teams dealing with complexity, not just screens.

I design complex product experiences where clarity, trust and usability matter, from enterprise automation platforms to mobile finance and consumer feedback products.

Across 13+ years, I’ve worked through discovery, strategy, UX, UI, prototyping, research and delivery with product, engineering, data and stakeholder teams. The work is strongest when the challenge is ambiguous, cross-functional and commercially meaningful.

05 / How I work

A senior process focused on risk, evidence and delivery.

  1. 01Frame the product problem

    Clarify the user, business goal, constraints and decision criteria.

  2. 02Map users, systems and dependencies

    Expose complexity before simplifying it.

  3. 03Identify high-risk assumptions

    Prioritise what needs evidence, not just what needs screens.

  4. 04Prototype the critical path

    Make the core journey testable and discussable quickly.

  5. 05Design for scale and edge cases

    Account for states, errors, permissions, handoffs and operational reality.

  6. 06Partner through delivery

    Keep design quality intact as the product moves into build and iteration.

06 / Contact

Hiring for a senior designer or need product design support?

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