Signiture

13+ YEARS OF EXPERIENCE AS A

Senior Product Designer

Delivering value to SaaS and B2C products, through strategic thinking and data-driven insights.

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My Work

Build

An Enterprise-level SaaS platform, for building integration and automation solutions. Empowering technical professionals with basic programming skills to effortlessly script integration processes spanning two or more systems.
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Finance

Redefining the finance application journey! Transforming the finance experience with our cross-platform app, enabling direct applications from your device and providing initial decisions within minutes. Instantly uploading finances to a digital wallet for seamless access and boosted confidence.
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Influence

Elevate your influence with top brands by sharing your thoughts through recorded feedback! Unleash your opinions in captivating video surveys and watch the rewards roll in – turning your insights into cash with this exciting app!
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About Me

Highly motivated Senior Product Designer/ Researcher with 13+ years of experience. Working on complex enterprise and customer-facing solutions. Proven ability to coordinate an end-to-end design process using a user-centric strategy. Working collaboratively or independently with product owners, data scientists, designers and engineers to create a vision, conceive designs and consistently meet deadlines and requirements. Expertly convert features to benefits to achieve product objectives. Optimising user experience through solid research and meaningful design solutions.

13+ Years

Of designing intuitive user experiences

5+ Million

Customers, I've designed for overtime

30+ Products

I have designed or helped to expand

7+ Companies

I have had the opportunity to work with

My tried-and-true design process

01 Discovery

The first part of my process is about learning all about your industry.

02 Strategy

Next, we’ll map an approach to meet your business’s design objectives.

03 Alignment

Depending on complexity, I’ll create wireframes to get alignment on the strategic direction, interactions, and the functional requirements.

04 Design

I’ll explore the art direction and interactions for the experience, ensuring it aligns with your target audience and brand personality.

05 Build

Once the designs are finalised, I’ll partner with a creative engineer(s) to bring the vision to reality.

06 Evaluate

Monitoring product performance metrics, and iteratively improving the user experience based on real-world usage.

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